West space

Branding & Identity

Role: Brand Designer & Brand Strategist
Duration: 8 weeks
Tools: Adobe Illustrator · Adobe InDesign · Adobe Photoshop

Overview

West Space is a branding project for West Space Art Gallery in Melbourne — an experimental, artist-led platform dedicated to showcasing diverse and evolving creative practices. The gallery supports the development, exhibition, and contextualisation of contemporary art across disciplines.

Key Contributions

  • I developed the brand identity and visual direction to reflect the gallery’s dynamic and ever-changing nature. The concept captures the fluidity of artistic expression, positioning West Space as an open, adaptable environment that embraces experimentation and inclusivity.

Challenges

  • The main challenge was to design a brand system that could evolve alongside the gallery’s constantly shifting exhibitions and artists, while maintaining visual coherence and recognition.

Outcome

  • The new branding presents West Space as a flexible, forward-thinking art space — one that celebrates change, creativity, and the multiplicity of artistic voices in Melbourne’s contemporary art scene.

West Space logos in variations

West Space business cards

West Space posters

West Space neon light in dark