Designing a Mobile-Responsive App for Clothes Reservation - Vinnies Insider
My Roles & Responsibilities
• Market & user research • User interviews • Sketching • Wireframing • Prototyping • User testing
• UI design: illustrations, typography design, branding, & photography
Team
Nicole W, Shukai H, James T, & Natalie O
Timeline
3-week sprint
The Background of The Client Vinnies
Vinnies (St Vincent de Paul) is a social enterprise committed to social good, from supporting individuals in need to play its part in saving the planet. Its op shops play a significant role in this mission. Vinnies aims to be the number one destination for affordable and pre-loved items. Every purchase or donation inspires change in the local community.
The Problem Faced by Vinnies
The impact of fast fashion and accessories is having a negative impact on our environment,well-being and cost of living. While there is growing awareness about the benefits of sustainable products, Vinnies is seeing an increase in consumer donations of such items, especially items which consumers deem “expired” or “out of trend”.
The Solution for Vinnies
Vinnies has a range of clothes for people to choose from, and its target audience is seeking something unique to match their personal style. However, it's difficult to find the right clothes that match different personalities. The mission is to help the target audience quickly and easily define their personal styles and find the same styles at Vinnies.