Vinnies InsiderRole: UX/UI Designer
Duration: 3 weeks
Platform: Mobile-responsive web app (designed for both mobile and desktop browsers)
Tools: Figma • FigJam • Miro • Google Survey • Adobe Illustrator • Adobe Photoshop • Camera (Photography)
Overview
Vinnies (St Vincent de Paul Society) is a social enterprise supporting local communities through sustainable retail. Our goal was to design a mobile-responsive platform that helps users discover and reserve unique second-hand clothes matching their personal style, while increasing donations and sales for Vinnies.
Key Contributions
User Research & Interviews – Conducted surveys, contextual inquiries, and over 50 interviews to understand donor and shopper behaviours.
UX Design – Defined problem statements, empathy maps, archetype, and journey map to identify key opportunities.
UI Design – Created branding, typography, and illustration system inspired by Vinnies’ identity with a modern twist.
Prototyping & Testing – Designed low-, mid-, and high-fidelity prototypes in Figma and Marvel; ran iterative usability tests to refine flows for style personalisation, curation, and item reservation.
Challenges
Balancing cost-effective digital transformation for a non-profit with limited resources.
Creating a seamless donation and shopping experience while maintaining brand trust.
Managing user confusion during subscription and item-detail navigation during testing.
Outcome
Designed an intuitive, responsive app where users can define their style, browse curated pieces, and reserve items before visiting stores.
· Improved user engagement and satisfaction through personalised experiences.
· For Vinnies: introduced a sustainable revenue model via subscriptions and reservations, supporting community programs.
· Expected KPIs: +50% subscription retention in 3 months, +20% reserved items per user, and +15% conversion from reservation to purchase.
Vinnies Insider hi-fi mobile responsive app
Vinnies Insider branding & identity