Mugen House

Branding, Illustration & Digital Design For An New All-You-Can-Eat Experience

Role: Brand Designer, Illustrator, Web Designer & Product Owner

Duration: 2 months

Tools: Adobe Illustrator · Adobe InDesign · Adobe Photoshop · Procreate

Stakeholders: Clients & Partners

Overview

Mugen House offers a modern “all you can eat” Japanese dining experience in the heart of Adelaide. The restaurant combines authentic Japanese cuisine with a contemporary dining atmosphere, appealing to both locals and visitors seeking variety and quality.

Key Contributions

  • I created a complete brand identity system that reflects the restaurant’s vibrant and youthful energy while staying true to Japanese aesthetics. The scope included logo and identity design, bespoke illustrations, poster design, social media content, and website design — all crafted to create a cohesive visual experience.

Challenges

  • The challenge was to reimagine the restaurant’s visual identity to attract a younger audience, as the previous branding appealed mainly to older customers. Balancing cultural authenticity with a fresh, modern look was key to engaging new diners without losing existing ones.

Outcomes

  • The refreshed branding successfully positioned Mugen House as a stylish, modern dining destination. The new identity not only strengthened the restaurant’s visual presence across digital and print platforms but also helped the business attract a younger customer base — achieving the owner’s primary goal.

Red illuminated sign with the text 'M-gen House' hanging on a wall indoors.

Mugen House signage

Front of a restaurant called Mogen House, a Japanese restaurant and bar, with a black exterior, glass entrance, and a sign in red letters.

Mugen House shop front

Red and white business stationery for M-gen House, including several vertically oriented cards featuring abstract white line art of faces and hair, with one card displaying a stylized swirl design and another with text details.

Mugen House business cards

Laptop displaying a restaurant website featuring a promotion for all-you-can-eat sushi for $49.8 with a red and white sushi-themed illustration.

Mugen House website & illustration

Two smartphones displaying Instagram posts from Mugen House Japanese Restaurant & Bar, featuring new branding and over 80 dishes, with red themed backgrounds and white line illustrations of food items.

Mugen House Instagram socials