Mugen House

Branding , Illustration & Digital Design

Role: Brand Designer, Illustrator, Web Designer & Product Owner
Duration: 2 months
Tools: Adobe Illustrator · Adobe InDesign · Adobe Photoshop · Procreate

Overview

Mugen House offers a modern “all you can eat” Japanese dining experience in the heart of Adelaide. The restaurant combines authentic Japanese cuisine with a contemporary dining atmosphere, appealing to both locals and visitors seeking variety and quality.

Key Contributions

  • I created a complete brand identity system that reflects the restaurant’s vibrant and youthful energy while staying true to Japanese aesthetics. The scope included logo and identity design, bespoke illustrations, poster design, social media content, and website design — all crafted to create a cohesive visual experience.

Challenges

  • The challenge was to reimagine the restaurant’s visual identity to attract a younger audience, as the previous branding appealed mainly to older customers. Balancing cultural authenticity with a fresh, modern look was key to engaging new diners without losing existing ones.

Outcome

  • The refreshed branding successfully positioned Mugen House as a stylish, modern dining destination. The new identity not only strengthened the restaurant’s visual presence across digital and print platforms but also helped the business attract a younger customer base — achieving the owner’s primary goal.

Mugen House signage

Mugen House front

Mugen House business cards

Mugen House website & illustration

Mugen House Instagram socials