fLUID— Branding & Publication Design
Role: Brand & Publication Designer
Duration: 8 weeks
Tools: Adobe Illustrator · Adobe InDesign · Adobe Photoshop
Stakeholders: Exhibition Space Owner
Overview
Fluid is a solo photography exhibition exploring the fluidity of identity — how it transforms and evolves through life’s experiences. The exhibition reflects Dotti Li’s ongoing investigation into self-perception, culture, and personal growth through her lens.
Key Contributions
Designed the full visual identity for Fluid, encompassing the exhibition branding, poster design, publication layout, and spatial curation. The cohesive visual system mirrored the exhibition’s theme — subtle, evolving, and deeply personal.
Challenges
The challenge lay in translating an intimate, introspective concept into a public visual experience. Balancing minimal design with emotional depth required careful consideration of colour, typography, and photographic sequencing.
Outcomes
The exhibition presented a seamless integration of photography and design, immersing viewers in a narrative of transformation. The Fluid photo book later travelled to the Singapore Art Book Fair, extending the project’s reach to an international audience.
Fluid poster design
Fluid publication design