fLUID

Branding & Identity & Publication Design

Role: Brand & Publication Designer
Duration: 8 weeks
Tools: Adobe Illustrator · Adobe InDesign · Adobe Photoshop

Overview

Fluid is a solo photography exhibition exploring the fluidity of identity — how it transforms and evolves through life’s experiences. The exhibition reflects Dotti Li’s ongoing investigation into self-perception, culture, and personal growth through her lens.

Key Contributions

  • Designed the full visual identity for Fluid, encompassing the exhibition branding, poster design, publication layout, and spatial curation. The cohesive visual system mirrored the exhibition’s theme — subtle, evolving, and deeply personal.

Challenges

  • The challenge lay in translating an intimate, introspective concept into a public visual experience. Balancing minimal design with emotional depth required careful consideration of colour, typography, and photographic sequencing.

Outcome

  • The exhibition presented a seamless integration of photography and design, immersing viewers in a narrative of transformation. The Fluid photo book later travelled to the Singapore Art Book Fair, extending the project’s reach to an international audience.

Fluid posters

Fluid publication design