Def

— Jewellery Brand Identity & Packaging Design

Role: Branding, Illustration, Packaging Design
Duration: 2 months
Platform: Web and tablet
Tools: Procreate · Adobe Illustrator · Adobe Photoshop · Adobe InDesign

Overview

def is a contemporary jewellery brand that celebrates individuality and playfulness through colour and form. I created the visual identity, brand typography, and hand-painted illustration for the packaging design, aiming to reflect the brand’s artistic yet understated character.

Key Contributions

  • Developed the brand logo and custom typography for a soft yet confident aesthetic

  • Designed abstract illustrations inspired by organic shapes and metallic reflections

  • Applied the artwork across packaging and business cards, experimenting with tactile, eco-friendly materials

  • Directed the overall visual tone to evoke a crafted, art-driven feel

Design Highlights

  • The packaging features my original hand-painted pattern, digitally adapted for print. Each box design aims to make the unboxing experience feel intimate and expressive, aligning with def’s vision of jewellery as wearable art.

Illustrations on paper packages

Illustrations on jewellery pouch