ArchMateria

Branding For A New Architecture Material Platform

Role: Lead Designer, Brand Strategist & Project Owner

Duration: 6 weeks

Tools: Adobe Illustrator · Adobe InDesign · Adobe Photoshop

Stakeholders: Client

Overview

I led the branding project for ArchMateria — a material discovery platform for architects and designers — overseeing the entire creative process from concept to delivery. The identity reflects the intersection of art, architecture, and innovation.

Key Contributions

  • Created the brand name and developed the complete visual identity system.

  • Designed a minimalist logo inspired by material textures and modular geometry.

  • Defined a sophisticated colour palette, typography, and iconography that convey premium craftsmanship and modern design aesthetics.

Challenges

  • The client needed a brand that balanced artistic expression with professional credibility to appeal to both creative designers and corporate partners. The challenge was to create a modern identity that felt innovative yet timeless across bilingual (English and Chinese) markets.

Outcomes

  • Delivered a timeless, architectural brand identity that communicates innovation, precision, and creative elegance. The client was delighted with the result and felt more confident using the new branding to attract partners and expand collaborations.

A digital screen displaying the logo and name 'ArchMateria' with a stylized mountain outline, mounted on a black metal structure against a beige wall, with a green potted plant in the foreground.

ArchMateria signage

Tablet on desk displaying the website 'ArchMatería' with the text 'Where Digital Materias Meet Architectural Imagination'.

ArchMateria hero page

A collection of five digital posters and a smartphone displaying an Instagram post. The posters feature modern architectural artwork and the phrase 'Materials Matter' in a pastel and neutral color scheme. The Instagram post reads 'Where Digital Materials Meet Architectural Imagination' with the ArchMateria logo.

ArchMateria Instagram socials

A promotional graphic for ArchMateria, featuring abstract architectural design elements, a gradient background, and the phrase 'Where Digital Materias Meet Architectural Imagination'.

ArchMateria posters

A vertical banner with a purple-to-pink gradient, featuring a pattern of outline mountains and the text 'ArchMateria', attached to a metal pole outdoors with leafless trees and modern building in background.

ArchMateria flag